user-experience

You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.

Technology has greatly evolved in the last few decades. The world of powerful brands and their products are built around engaging, effective user experiences. Here, we list 10 reasons why businesses should invest in UX.