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January 5, 2023
Micro Interactions to Increase User Engagement

You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.

November 10, 2020
10 Reasons Why Investing in UX is the Right Call

Technology has greatly evolved in the last few decades. The world of powerful brands and their products are built around engaging, effective user experiences. Here, we list 10 reasons why businesses should invest in UX.