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April 10, 2023
Age Inclusive Design

One often overlooked demographic is older adults, who represent a rapidly growing market with unique needs and preferences. Age inclusive design is the key to unlocking the potential of this market, and delighting your customers in the process.

March 21, 2023
Banking on (Money and) Better User Experience: Why Bank Websites Need UX Test

It’s time for the banks to listen up! People won’t go to open an account if they don’t fully understand the product and/or can’t get their questions answered with support. So while banks may be working to optimize each individual part of the journey to try to convert customers, the reality is that the entire experience needs to be stitched together for people to feel confident enough to actually convert.

January 5, 2023
Micro Interactions to Increase User Engagement

You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.

January 4, 2023
Impacting Millions of Lives- Insights and Tips on Human-Centered Design

The customer always pays for an experience and satisfaction; thus the only means to attain them can be sold and delivered by creating human-centered design.

January 4, 2023
Cognitive Mapping

What matters to designers is to know and understand how latent learning and cognitive mapping fit in the UX research scenario.

January 3, 2023
UX Essentials to Create a Great Chatbot

What does it really take to deliver a good chatbot experience? What do people/users expect from a chatbot, and what ruins that experience?