Design Thinking Services

Our service approach revolves around Design Thinking, with a central focus on prioritizing empathy. We actively immerse ourselves in understanding the customer's perspective, stepping into their shoes to unveil hidden insights not evident in traditional business approaches.

Design Thinking Services

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Our service approach revolves around Design Thinking, with a central focus on prioritizing empathy. We actively immerse ourselves in understanding the customer's perspective, stepping into their shoes to unveil hidden insights not evident in traditional business approaches.

CLIENTS THAT TRUST US

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The Process We Follow that Facilitates Our Design Thinking Methodology

Product Strategy and User Research

Comprehend digital product requirements, identify target audience, craft a unique value proposition, and set success criteria. Analyze audience demographics, interests, behaviors, goals, challenges, and motivators to inform product decisions.

User Journey Mapping, Functionality & Features

Plan the user experience across mobile apps and devices to reach goals, minimize friction, and meet success criteria. Prioritize features that balance user value and business impact to save costs and expedite deliverables.

Product Roadmapping

Crafting a clear vision for long-term growth is vital in design thinking. This ensures confident rollout of improved product versions, enhancing user retention and maintaining a competitive edge.

Quick Prototyping

Creating a clickable prototype is crucial in design thinking. It captures user feedback on interactions, clarifying user experience design. Experimenting with UI screens combines empathy with optimal responsiveness

Testing and Feedback

Testing and feedback are integral in the design thinking process, creating a cyclic loop with the initial steps of product strategy and user research.

Design Thinking Strategy Anchors Four Aspects

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Prioritizing the End User
The first and most important aspect of design thinking strategy and solution includes leveraging low-code platforms to stay close to user pain-points and expectations at every stage of the design and development cycle.
Converting Ideations in Processes
Convert empathy stage learnings to align multi-functional teams to brainstorm ideas by deploying functional prototypes to ensure first-hand transfer of feedback and agile iterations.
Fast Track Prototyping into Final Designs
Going beyond building prototypes that closely simulate the final design by expediting collaborative development and extending prototypes with integrations and complex logic.
Adopting Best Practices through Lateral Thinking
Pre-define design parameters to ensure consistency and custom-crafting critical elements into an efficient digital product starter, thus unleashing the most coherent UX by interpreting best-practices via lateral thinking.

Advantages of Design Thinking Strategies and Solutions

Identify And Prioritize Your Product Features

Our strategy involves identifying and prioritizing product features that positively impact user behavior, enhancing the overall user experience.

Validate Ideas Before Investing In Development

Efficient prototyping and usability testing validate research and design implementation before product development, ensuring the right direction based on real-user feedback.

Establish Business Outcomes And Product Vision

“Design thinking helps you seek a balance between intuition and analytics, between exploration and exploitation, between reliability and validity, and between art and science” – Roger Martin

Determine App Metrics And Success Factors

Blending creative thinking with analytical decision-making, our services anticipate product metrics through UX. This approach results in outcomes that resonate with users and generate substantial business impact.

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Revitalizing the Passion for events with Townscript's UI/UX Redesign

Design solution for faster business outcomes and increased engagement in new, unique events.

This is beautiful, I haven’t seen anything like this. Achieved goal: CIO of FamilyOfficesigning up for his professional job and for his personal account. Well done

Micheal Beal

Micheal Beal

DCM

Which industry do you want design thinking service for? Get a free insight for your business from our design expert

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OUR SUBSTANTIAL INDUSTRIAL REACH
Medical & Healthcare

Medical & Healthcare

Cyber Security

Cyber Security

Travel & Hospitality

Travel & Hospitality

Edtech

Edtech

Enterprise Software & IoT

Enterprise Software & IoT

Non-Profit

Non-Profit

Fintech

Fintech

Agritech

Agritech

Design for AI

Design for AI

Retail & Real-Estate

Retail & Real-Estate

Answers to All Your Design Thinking Questions

What kind of problems can design thinking solve?

Design Thinking is suited to addressing a wide range of challenges and is best used for bringing about innovation and design solutions within the following contexts:
– Human-centered innovation, shifting markets and behaviors.
– Re-inventing business models and if you have spotted a business opportunity but unsure of the exact product or service needed.
– Somehow users are not responding back to your product.
– You are concerned about the experience and adoption of your solutions.
– In a system or process not performing to your expectations

Is design thinking the only way to solve problems?

Of course not, there are other ways to solve problems, however user experience involves consideration of various factors and aspects and design thinking strategies and solutions are extremely effective in targeting them effectively.

How can you analyze the impact of a design thinking project application?

For brands or businesses with concerns such as – ‘I am not sure what my users want or what they would like’ or ‘We have 3 powerful ideas, not sure which way to go’. On projects like these, our strategies, solutions and metrics are chosen to reflect and measure this uncertainty. We bring a mix of qualitative and quantitative data, and measure the impact of Design Thinking intervention in terms of ‘reduced uncertainty’.

How is design thinking different from market research?

Market Research is largely focused on ‘what is’, on the other hand, design thinking helps you move towards ‘what can be’ and ‘what may work’, so this helps companies not just uncover insights, but translate insights into ideas and mitigate concerns by testing and refining the concepts with potential users and their feedback.

Still curious about opting for a design thinking service for your business?

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Explore our other services

Front-End Development

We don’t just offer front-end development services; we specialize in crafting design-focused development solutions that elevate your brand with exceptional digital experiences.

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UX Audit

Give your digital product a UX checkup! A UX audit reveals its usability strengths and weaknesses, paving the way for user-centric improvements. Our consultants guide you towards a more delightful and effective experience.

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UX Design

We’re a UX design agency offering innovative solutions to your digital product for increasing user engagement and improving conversions through scalable and seamless UX design on various devices. We partner with you to provide outstanding product usability while embracing your brand’s personality.

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UI Design

We’re a UI design agency offering exceptional user interface design solutions to your digital product for increasing user engagement and to turn potential visitors to users.Our eye-catching aesthetics and intuitive interfaces keep users coming back for more, boosting product interaction and turning clicks into conversions.

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UX Research

User research extracts actionable insights through observation and communication, understanding user mental models to discern expectations and desires. Analyzing collected data unveils patterns, shaping product features, flows, experiences, and visuals.

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Still curious about opting for a design thinking service for your business? Schedule a free expert session to get answers to all your questions

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Design Creates Experiences that Facilitate Product Goals.

With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.

20 +

Years in Design

200 +

Satisfied Clients

500 +

Successful Projects

40 +

Designers On-board

Take a Look at Our Journal

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A thumbs up for approval, a wave to greet someone – these are universal gestures understood across cultures. Gesture-based interfaces tap into this innate communication system, making technology feel less foreign and more like an extension of ourselves.

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Voice User Interfaces have revolutionized the way we interact with technology, making it more natural, intuitive, and accessible. By incorporating VUI into user experience design, product owners can create seamless and engaging experiences for their users. Embrace the power of voice and let your users say it to play it!

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While Product Design is about finding the right balance between user needs and business objectives, UX Design is about empathizing with users and creating solutions that address their needs and desires.

There’s a Lot Happening Behind the Scenes in Our Lab!

This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.

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Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.

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Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?

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