ui-design

A well-designed navigation leads users to their desired destinations, by elevating their journey and making it more efficient and enjoyable. 

Fostering the WOW moments right through the user journey is essential in order to achieve the users delight. Even incorporating the right micro interactions can help establish a lasting impression on your users.

By understanding the psychological mechanisms, you as designers can maximize the potential of design to bring about purposeful, significant and impactful results.

One often overlooked demographic is older adults, who represent a rapidly growing market with unique needs and preferences. Age inclusive design is the key to unlocking the potential of this market, and delighting your customers in the process.

It’s time for the banks to listen up! People won’t go to open an account if they don’t fully understand the product and/or can’t get their questions answered with support. So while banks may be working to optimize each individual part of the journey to try to convert customers, the reality is that the entire experience needs to be stitched together for people to feel confident enough to actually convert.

You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.