‘Experts possess more data than just judgments!’
The design itself is about thought leadership and designers have a powerful ability to identify valuable insights and information that exists beyond the immediate network; with a broader perspective.
Researchers and designers take this extensive information and return it to their networks with a uniquely translated message in the form of blogs or articles.
Designers can be a very picky, highly judgmental group of folks, mostly because it goes with the job! As the internet has led to the rise of wider, more robust digital networks, obtaining experts’ valuable advice (commentary/opinion) can lead to better decision-making.
Our journal consists of broader perspectives, opinions that matter, expert commentary on everything design; tips, industry insights, and the latest updates on tech, business, and trends, that can be incorporated into businesses like yours.
Fostering the WOW moments right through the user journey is essential in order to achieve the users delight. Even incorporating the right micro interactions can help establish a lasting impression on your users.
One often overlooked demographic is older adults, who represent a rapidly growing market with unique needs and preferences. Age inclusive design is the key to unlocking the potential of this market, and delighting your customers in the process.
It’s time for the banks to listen up! People won’t go to open an account if they don’t fully understand the product and/or can’t get their questions answered with support. So while banks may be working to optimize each individual part of the journey to try to convert customers, the reality is that the entire experience needs to be stitched together for people to feel confident enough to actually convert.
You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.