A well-designed navigation leads users to their desired destinations, by elevating their journey and making it more efficient and enjoyable.
Fostering the WOW moments right through the user journey is essential in order to achieve the users delight. Even incorporating the right micro interactions can help establish a lasting impression on your users.
By understanding the psychological mechanisms, you as designers can maximize the potential of design to bring about purposeful, significant and impactful results.
This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.
Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.
Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?