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March 21, 2023
Banking on (Money and) Better User Experience: Why Bank Websites Need UX Test

It’s time for the banks to listen up! People won’t go to open an account if they don’t fully understand the product and/or can’t get their questions answered with support. So while banks may be working to optimize each individual part of the journey to try to convert customers, the reality is that the entire experience needs to be stitched together for people to feel confident enough to actually convert.

June 7, 2019

More often than not, people end up studying courses that they never desired or have less caliber in and have realized it too late. But, what if we told you that if being a UX Designer was your dream then there is no such term as ‘too late’ on this UX path? That’s right, in this UX blog article, we go about guiding and explaining to you on how to turn around your career in simple, dedicated ways.

April 20, 2019

It is natural to assume that designers design and users use. Fairly obvious statement, you’ll say. But quite often, designers are trapped into designing for themselves. That forces users to design their own workarounds where possible, or worse, stop using the app or website; giving rise to memes such as this:

December 12, 2018

Consider this scenario – Dave is planning a trip in the summer. Since it’s going to be sunny, he browses some sunglasses on his desktop at work. At home, while binge watching Netflix on iPad, he browses some more sunglasses and shortlists a few. Finally, while going to sleep, he selects and orders a pair from Amazon on his smartphone.

December 14, 2017

So you’ve done a round of usability testing. You’re with the product team and then comes the question

December 12, 2017

Self reported data gives you the user’s perception of a system. As a product manager it is key to