- What could be new revenue streams for an app like Hotstar?
- What are the relevant areas of expansion for such streaming platforms?
Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?
We conducted thorough research to primarily understand the user’s needs, triggers and goals towards an entertainment platform and how those can help gain insights to establish better experiences for the user while benefiting the platform.
Our research included understanding the triggers for users to start watching content, user goals to consume content and what are the other things happening in the surrounding of the user during or around this activity
Understanding when and why users consume content; and what is the value added to the user while consuming content helped us gain the following insights:
All the above insights and discoveries about user behavior helped us establish innovative ideas and solutions for Hotstar which can not only benefit users but also gain new revenue sources for the streaming platform.
Users tend to spend several minutes of the day waiting for something or when users have nothing specific to do. For example- waiting for the cab to arrive, or while traveling in an uber, users are sitting idle.
This passive wait is an opportunity where users can be triggered to watch content online.
Linking Hotstar to Uber by reducing passive wait.
Do you want to watch your favorite show while you’re on the go and have nothing else to do? Well, why not!
Hotstar is a value add feature to Uber. As and when Uber wants to send its users a notification about their destination informing them that they are reaching the destination soon, the Uber would pause the Hotstar content, and overlap Uber’s notification to prioritize information for the user.
Users tend to get inspired from the shows and movies they watch, and also follow their favorite actor/ actress, their style, fashion/dressing style and get inspired to shop similar fashion for themselves.
This could be the trigger for shopping while users are watching shows online.
Combine shopping with Hotstar!
As we were discussing and recommending shows among our teammates, we all do the same with our friends and family too. With this new social platform for Hotstar users is a value add for collaborative content consumption.
Be updated, share and enjoy together!
Users always want to follow up their favorite T.V shows and also binge watch the shows they like. Task managers can motivate users to complete a task by rewarding a show at the end of the task completion.
Deliver Tasks, Stay Motivated and Enjoy Your Favorite Shows!
We’re always ready to brainstorm new and innovative approaches to apps, platforms, and businesses to not only enhance user experience but also benefit the brand.
Click here to check how we redesigned Redbus’s user experience!
With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.
Years in Design
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You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.
This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.
Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.
Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?