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March 21, 2023
Banking on (Money and) Better User Experience: Why Bank Websites Need UX Test

It’s time for the banks to listen up! People won’t go to open an account if they don’t fully understand the product and/or can’t get their questions answered with support. So while banks may be working to optimize each individual part of the journey to try to convert customers, the reality is that the entire experience needs to be stitched together for people to feel confident enough to actually convert.

June 7, 2019

More often than not, people end up studying courses that they never desired or have less caliber in and have realized it too late. But, what if we told you that if being a UX Designer was your dream then there is no such term as ‘too late’ on this UX path? That’s right, in this UX blog article, we go about guiding and explaining to you on how to turn around your career in simple, dedicated ways.

May 22, 2018

When it comes to visual or graphical aspects of creations and design, people are habitual of using the terms related to them in a vague manner. That may pass when using amongst non-technical people, but when we get to the depth of it, then knowing the difference between various aspects of designing becomes very crucial.

May 21, 2018

To plan a successful career as a UX Designer for yourself, you should look at the core strengths required. Here they are. If you are already doing well on four or five of them, you are in pretty good shape and can focus on adding the other strengths.

April 18, 2018
Designing Book My Show's Next Big Feature

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.

April 16, 2018

When you are doing UX for your product, you must look at the digital journey of your customers and prospects. This journey is increasingly on a mobile smart phone and recent studies in the adult age group show the average minutes of surfing on mobile is more than the time spent surfing from a laptop or desktop.