With user experience becoming a big deal in web and app design, UX audit has become super important. It’s like a product roadmap, showing its effectiveness, boosting conversions, and ensuring users easily achieve their goals.

Learn the pros, cons, and utility around friction in UX. Tackled right, it can help big time in the user flow. Handled poorly, it can lead to users dropping off or cancelling usage altogether.

It is natural to assume that designers design and users use. Fairly obvious statement, you’ll say. But quite often, designers are trapped into designing for themselves. That forces users to design their own workarounds where possible, or worse, stop using the app or website; giving rise to memes such as this:

Part of a UX designer’s prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind.

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.

Newsletters in your mailbox is an important tool for marketers, and Flowmail has a clean homepage with just its 3 key selling points (including responsive design) and a form-fill. The design reflects the simplification that Flowmail wishes to bring to your promotional emails. So that’s a message about