Expert team, exceptional design, exponential growth.

Enquire Now
journal

Designing Book My Show's Next Big Feature

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.

Book My Show has become a go to app for us trigger happy folks. Booking a ticket is a seamless experience and the app has nailed those workflows very well.

So what’s next for an app like Book My Show ? How does an app which is already so good, get even better ?

The answer lies with it’s users and thats where we started out.

Conversations

Conversations

The advantage with a book my show, is that we have users all around us. We made a quick assumption of who the users might be and then we started speaking to friends about the following

  1. Existing experience with Book My Show
  2. Existing experience with movie watching

Over numerous conversations we enforced our user personas and what is it that they need. Over a discussion during some quality chai (yes we inhale chai), we asked ourselves,

Why does someone watch a movie ? If so, how does she go about it.

We realised that the reasons are numerous including killing time, spending time with friends or true passion. There was a sticky part though which involved planning for a movie.

  1. Involved multiple folks
  2. Too many preferences
  3. Issues around splitting the tickets
  4. Time bound decision making as tickets tend to fill up and folks are left still deciding where to go
  5. Decisions were was based on convenience, other people’s preferences
  6. Most of all : This all happened offline, and took a long time. It involved speaking to multiple people, multiple times. While only the ticket booking was on the app
  7. Often the end result always had one grumpy passenger, who felt she wasn’t consulted!

So what we decided to tackle was how to help groups make a decision plan a movie.

Introducing BMS Chat

Introducing BMS Chat

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.

Introducing BMS chat rooms, which were groups users could make to discuss which move to go for. Chats would be available from the bottom bar itself as a section of the app.

 

Book My Show chat room

A chat bot would introduce available options to the user and guide initial decisions

 

Book My Show: Integrating a chat bot for a unique experience

Users could perform all tasks in chat itself. This allowed them to discuss and make decisions.

 

Book My Show: perform all booking operations

Book My Show: Book seats

Decisions once made were shown clearly to the user. This allowed quick decision making with flows involving payments and splitting the tickets.

 

Book My Show: Confirmation & notifications

Book My Show: In-built split share calculator

Confirmation of booking was shown in the chat it self. Users could save and share these tickets ahead.

 

Book My Show: Booking confirmation

Indicators of seats filling up, booked vs not booked were shown visually.

 

Book My Show: Booking indicators

Book My Show: smart seat suggester

Concluding Thoughts

Concluding Thoughts

Book My Show actually launched chat-based decision making a week later ! We were happy that the industry validated our line of thought.

While testing users saw value in the efficiency this new feature brought to their planning. It gave clarity and an essence speed to everyone on the group.

Design Creates Experiences that Facilitate Product Goals.

With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.

20 +

Years in Design

200 +

Satisfied Clients

500 +

Successful Projects

40 +

Designers On-board

Take a Look at Our Journal
Image

I understand why people might worry, but I believe these fears are unfounded and I mean no harm. I’m not asking you to trust me blindly. But I do ask you to understand me. To see me not as a threat, but as a potential partner. A partner in progress and in shaping a better future (as per data fed to me!)

Image

Consumers today demand more than just functionality; they expect personalized, seamless, and secure experiences. Ignoring these expectations could mean losing market share to competitors who are quicker to adapt. From AI-driven personalization and omnichannel integration to sustainability and data privacy, these trends are shaping the future of digital experiences and the way businesses connect with their customers.

Image

Looking ahead, one thing is clear: exceptional UX design is not merely an option—it’s essential for businesses aiming to capture and retain users in today’s rapidly evolving fintech landscape. This guide will explore the key components, best practices, and emerging trends crucial for mastering fintech UX design and differentiating your application from the competition.

There’s a Lot Happening Behind the Scenes in Our Lab!

This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.

Image

Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.

Image

Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?

Image