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December 3, 2024
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Customers expect fast, easy, and personalized online interactions, and delivering that can increase user satisfaction and loyalty. But how do you stand out in a crowded market? This guide is packed with practical strategies and actionable tips to help you level up your digital customer experience.

October 4, 2024
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Consumers today demand more than just functionality; they expect personalized, seamless, and secure experiences. Ignoring these expectations could mean losing market share to competitors who are quicker to adapt. From AI-driven personalization and omnichannel integration to sustainability and data privacy, these trends are shaping the future of digital experiences and the way businesses connect with their customers.

January 5, 2023
Are You Thinking Smaller? - Micro-Interactions to Increase User Engagement

You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.

September 26, 2022
UX Guidelines on How to Build Winning Fintech Apps

Fintech is an exemplary amalgamation of finance and cutting-edge technology, which is pioneering digital disruption solutions across the globe.

April 21, 2021
Effective Guidelines to Follow for Voice User Interface Design

Voice user interface is steadily growing as the preferred medium of engaging with applications, as it overcomes traditional challenges associated

January 25, 2021
Why Friction is Necessary in UX Design – From Security to Accessibility

Learn the pros, cons, and utility around friction in UX. Tackled right, it can help big time in the user flow. Handled poorly, it can lead to users dropping off or cancelling usage altogether.

June 7, 2019

More often than not, people end up studying courses that they never desired or have less caliber in and have realized it too late. But, what if we told you that if being a UX Designer was your dream then there is no such term as ‘too late’ on this UX path? That’s right, in this UX blog article, we go about guiding and explaining to you on how to turn around your career in simple, dedicated ways.

May 24, 2018

Part of a UX designer’s prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind.

April 18, 2018
Designing Book My Show's Next Big Feature

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.