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January 7, 2025
7 Ways to Boost Student Engagement in Edtech Apps

Explore 7 innovative ways to enhance student engagement in Edtech apps, from gamification to VR, AR, and personalized learning tools.

December 30, 2024
3 Reasons Why Super Apps Failed

Discover why super apps like WeChat haven’t succeeded globally: diverse user needs, privacy concerns, and market competition challenges.

December 3, 2024
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Customers expect fast, easy, and personalized online interactions, and delivering that can increase user satisfaction and loyalty. But how do you stand out in a crowded market? This guide is packed with practical strategies and actionable tips to help you level up your digital customer experience.

October 4, 2024
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Consumers today demand more than just functionality; they expect personalized, seamless, and secure experiences. Ignoring these expectations could mean losing market share to competitors who are quicker to adapt. From AI-driven personalization and omnichannel integration to sustainability and data privacy, these trends are shaping the future of digital experiences and the way businesses connect with their customers.

January 5, 2023
Are You Thinking Smaller? - Micro-Interactions to Increase User Engagement

You might have even noticed those pop-up emojis as suggestions on Facebook which make you want to react using one of them!
A technique which has tremendous potential for driving engagement that often goes overlooked during the design process is micro-interactions, which designers need to ensure to consider.

September 26, 2022
UX Guidelines on How to Build Winning Fintech Apps

Fintech is an exemplary amalgamation of finance and cutting-edge technology, which is pioneering digital disruption solutions across the globe.

April 21, 2021
Effective Guidelines to Follow for Voice User Interface Design

Voice user interface is steadily growing as the preferred medium of engaging with applications, as it overcomes traditional challenges associated

January 25, 2021
Why Friction is Necessary in UX Design – From Security to Accessibility

Learn the pros, cons, and utility around friction in UX. Tackled right, it can help big time in the user flow. Handled poorly, it can lead to users dropping off or cancelling usage altogether.

May 24, 2018

Part of a UX designer’s prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind.