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February 27, 2024
The Power of a UX Audit and How it Impacts Your Business

With user experience becoming a big deal in web and app design, UX audit has become super important. It’s like a product roadmap, showing its effectiveness, boosting conversions, and ensuring users easily achieve their goals.

January 25, 2021
Why Friction is Necessary in UX Design – From Security to Accessibility

Learn the pros, cons, and utility around friction in UX. Tackled right, it can help big time in the user flow. Handled poorly, it can lead to users dropping off or cancelling usage altogether.

June 7, 2019

More often than not, people end up studying courses that they never desired or have less caliber in and have realized it too late. But, what if we told you that if being a UX Designer was your dream then there is no such term as ‘too late’ on this UX path? That’s right, in this UX blog article, we go about guiding and explaining to you on how to turn around your career in simple, dedicated ways.

April 20, 2019

It is natural to assume that designers design and users use. Fairly obvious statement, you’ll say. But quite often, designers are trapped into designing for themselves. That forces users to design their own workarounds where possible, or worse, stop using the app or website; giving rise to memes such as this:

May 24, 2018

Part of a UX designer’s prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind.

April 18, 2018
Designing Book My Show's Next Big Feature

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.

April 17, 2018

Newsletters in your mailbox is an important tool for marketers, and Flowmail has a clean homepage with just its 3 key selling points (including responsive design) and a form-fill. The design reflects the simplification that Flowmail wishes to bring to your promotional emails. So that’s a message about