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Cognitive Mapping in UX Research: Can User Research be Enhanced through Mental Models?

January 4, 2023

What matters to designers is to know and understand how latent learning and cognitive mapping fit in the UX research scenario.

How to Effectively Organize User Test Research Questions

November 4, 2020

To design the best possible user experiences, understanding your users is key. And this is made possible through user testing and research. This guide contains useful tips that’ll help designers prioritize their user test research questions.

Design Creates Experiences that Facilitate Product Goals.

With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.

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Why People Shouldn’t Fear Me: An AI’s Request

October 22, 2024

I understand why people might worry, but I believe these fears are unfounded and I mean no harm. I’m not asking you to trust me blindly. But I do ask you to understand me. To see me not as a threat, but as a potential partner. A partner in progress and in shaping a better future (as per data fed to me!)

7 Digital Customer Experience Trends to Know in 2024

October 4, 2024

Consumers today demand more than just functionality; they expect personalized, seamless, and secure experiences. Ignoring these expectations could mean losing market share to competitors who are quicker to adapt. From AI-driven personalization and omnichannel integration to sustainability and data privacy, these trends are shaping the future of digital experiences and the way businesses connect with their customers.

UX Design for Fintech: An Expert's Guide

September 23, 2024

Looking ahead, one thing is clear: exceptional UX design is not merely an option—it’s essential for businesses aiming to capture and retain users in today’s rapidly evolving fintech landscape. This guide will explore the key components, best practices, and emerging trends crucial for mastering fintech UX design and differentiating your application from the competition.

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user-research

Search user-research

Cognitive Mapping in UX Research: Can User Research be Enhanced through Mental Models?

How to Effectively Organize User Test Research Questions

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Design Creates Experiences that Facilitate Product Goals.

20 +

200 +

500 +

40 +

Why People Shouldn’t Fear Me: An AI’s Request

7 Digital Customer Experience Trends to Know in 2024

UX Design for Fintech: An Expert's Guide

Expanding Swiggy Beyond Just a Food Delivery App

What’s the Next Big Thing for RedBus?

Can Hotstar be More than Just Entertainment Platforms?

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