When you are doing UX for your product, you must look at the digital journey of your customers and prospects. This journey is increasingly on a mobile smart phone and recent studies in the adult age group show the average minutes of surfing on mobile is more than the time spent surfing from a laptop or desktop.

Self reported data gives you the user’s perception of a system. As a product manager it is key to

UX (user experience) is the way of improving user satisfaction by improvising accessibility, usability, and efficiency of user’s interaction

Over the last few years working in the services business has exposed us to a range of customers and more

The best way to improve your website is by listening to your user feedback. But how to nail the right

In all the priority aspects of designing, visual designing which will be accessible to all tends to take a back