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April 12, 2019
User Testing on Ground Zero

With a lot of great visual design and flows, comes a wave of feedback. Always brace yourselves for feedback with user testing on ground zero.

March 15, 2019
5 Ways to Scale a Great Application!

We take a look at the top 5 ways to scale a great application based on its functioning, how it solves user issues, and finding the next big thing.

February 11, 2019
An anecdote on Product, Design and RoIe

He handled product strategy for this startup — an online food delivery service. They had received fresh funding and were growing exponentially. But so was the overall industry in India. It included a few big players, and a lot of emerging big and hyper-local startups.

December 12, 2018
Responding correctly to Responsive Web Design

We need to consider a lot of aspects while building responsive web designs. We look at the challenges involved in creating a responsive web design.

May 24, 2018
Millennials won’t Use Your Software Product if You dont Have a Kick-ass UI

When you develop a UX design for the millennial user, certain criteria ought to be kept in mind. Read on to know the characteristics of a millennial UI.

May 22, 2018
Are You a Graphic Designer or a UX Designer

Sometimes, people are unable to differentiate graphic design and ux design. Here, we shed some light on the comparative study between the two.

May 21, 2018
DNA of a UX designer

To plan a successful career as a UX Designer for yourself, you should look at the core strengths required. Here they are. If you are already doing well on four or five of them, you are in pretty good shape and can focus on adding the other strengths.

April 19, 2018
UX Designer – The Product Manager’s New BFF

If you’re a product manager and see your product as your bae, you definitely know who your wingman is over here – your UX designer.

April 18, 2018
Designing Book My Show_s Next Big Feature

What’s next for BookMyShow? After speaking to the users of the BookMyShow app, they introduced the feature of chat-based decision-making.