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Cognitive Mapping in UX Research: Can User Research be Enhanced through Mental Models?

January 4, 2023

What matters to designers is to know and understand how latent learning and cognitive mapping fit in the UX research scenario.

How to Effectively Organize User Test Research Questions

November 4, 2020

To design the best possible user experiences, understanding your users is key. And this is made possible through user testing and research. This guide contains useful tips that’ll help designers prioritize their user test research questions.

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AI-Driven Personalization: Reshaping User Experience Customization

July 24, 2024

AI-powered personalization represents the future of UX customization, offering unparalleled opportunities to create tailored and immersive digital experiences. By harnessing the power of AI algorithms to understand user behavior and preferences, businesses can deliver hyper-personalized content, recommendations, and interactions that resonate with their audience.

Humanizing AI Chatbots: Elevating User Experience through Engaging Conversations

July 24, 2024

Ever notice how much more you enjoy a store that remembers your birthday or favorite brand? Personalization is key in UX design, and AI chatbots can take it a step further. By leveraging user data and preferences, chatbots can personalize interactions, tailoring recommendations and responses to suit each user’s unique needs.

Swiping into the Future of Gesture-Controlled User Interfaces

July 18, 2024

A thumbs up for approval, a wave to greet someone – these are universal gestures understood across cultures. Gesture-based interfaces tap into this innate communication system, making technology feel less foreign and more like an extension of ourselves.