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Designing Book My Show's Next Big Feature

April 18, 2018

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.

Behaviour & Emotions Guide Product Decisions

December 11, 2017

In most scenarios users do much more than just complete tasks. They go through a range of emotions like stress

Design Creates Experiences that Facilitate Product Goals.

With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.

20 +

Years in Design

200 +

Satisfied Clients

500 +

Successful Projects

40 +

Designers On-board

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Have you ever thought?

Where do ideas come from? How do you solve problems or approach situations? Are you looking at things from every angle?

Introducing CogniLense, Our Proprietary Thinking Tools - Offering a Fresh, Multi-Angle Lense to Think Consciously

This curated collection of ideas, concepts, and perspectives, is designed to open up your mind to look at problems and situations in products, business and life in general, through different lenses.

You can get your hands on them as, simple, effective card decks.

Explore CogniLense

Take a Look at Our Journal

5 UX Design Tips for Inclusive, Multi-Age Engagement

January 8, 2025

Learn 5 essential UX design tips to create inclusive, accessible, and engaging experiences for both adults and children.

7 Ways to Boost Student Engagement in Edtech Apps

January 7, 2025

Explore 7 innovative ways to enhance student engagement in Edtech apps, from gamification to VR, AR, and personalized learning tools.

BMW’s Alexa Integration: Enhancing Your Drive or Increasing Risks?

January 6, 2025

Explore BMW’s Alexa integration: does it enhance driving safety and convenience, or introduce new risks to your in-car experience?

There’s a Lot Happening Behind the Scenes in Our Lab!

Could Myntra Use a New AI Voice to Revolutionize its Shopping Experience?

An attempt to revolutionize Myntra’s shopping experience with Venie, an AI-driven video commerce guide offering real-time insights, product suggestions, and two-way conversations. Venie replaces Maya to enhance engagement and usability while unlocking new revenue opportunities for both Myntra and its users.

Expanding Swiggy Beyond Just a Food Delivery App

This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.

What’s the Next Big Thing for RedBus?

Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.