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Stop Sounding Like ChatGPT: A Practical Guide for Product Leaders

September 29, 2025

Make your copy sound human, not AI. Practical tips, word swaps, and prompts to boost trust, conversion, and brand recall across emails, pages, and release notes.

Tiny Words, Big Costs: A Microcopy Playbook

September 10, 2025

From Google to Apple: walk through examples and tips to write microcopy that moves metrics. Grab 100 proven microcopy ideas to ship today.

Ch-AI Talk: Prompting Playbook

September 8, 2025

Level up AI image generation and edits sharper with a repeatable prompt framework:
Templates, QA, and troubleshooting for consistent, brand-true results.

Top 7 UI/UX Design Agencies in Hyderabad

September 5, 2025

Explore leading UI/UX design agencies and studios in Hyderabad. Discover top companies crafting intuitive designs and seamless digital experiences for users.

Top 7 UI/UX Design Agencies in Pune

September 5, 2025

Discover top UI/UX design agencies in Pune. Explore leading studios & companies delivering user-focused, seamless digital experiences that drive results.

Top 10 UI/UX Design Agencies in Bengaluru

September 5, 2025

Explore leading UI/UX design agencies and studios in Bengaluru. Discover top companies crafting intuitive designs and seamless digital experiences for users.

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Design Creates Experiences that Facilitate Product Goals.

With over 20 years of experience, our UI/UX design studio crafts experiences that align with user expectations, helping brands achieve their business vision. We offer practical UX design services to enhance your digital product.

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Have you ever thought, where do ideas come from?

How do you solve problems or approach situations? Are you looking at things from every angle?

Introducing CogniLense, Our Proprietary Thinking Tools - Offering a Fresh, Multi-Angle Lense to Think Consciously

This curated collection of ideas, concepts, and perspectives, is designed to open up your mind to look at problems and situations in products, business and life in general, through different lenses.

You can get your hands on them as, simple, effective card decks.

Explore CogniLense

Take a Look at Our Journal

Ch-AI Talk Insights: 10 AI Shifts Product Leaders Can Use Now

November 13, 2025

We’re all drowning in “AI updates.” At our latest Ch-AI Talk, we cut through the noise, looking at what’s real, what’s useful, and where product leaders can act this month.

Ch-AI Talk Insights: 5 AI Shifts Product Leaders Can Use Now

November 5, 2025

AI hasn’t peaked. This Ch-AI Talk roundup shows five practical shifts product leaders can use now, plus a simple “pilot or pass” scorecard, a 2-week rollout plan, and a tool-agnostic prompt sheet.

What will Product Management Look Like in 2035?

October 27, 2025

Discover how AI agents will reshape product management by 2035: automating decisions, designing workflows, and amplifying human judgment.

There’s a Lot Happening Behind the Scenes in Our Lab!

What if GPay Could Simplify Group Expenses with a Shared Wallet?

GPay’s Shared Wallet streamlines group expenses with centralized payments, real-time updates, and contextual notes. It enhances transparency and usability, opening new possibilities for expense management.

Could Myntra Use a New AI Voice to Revolutionize its Shopping Experience?

Myntra’s Venie revolutionizes shopping with AI-driven video guidance, real-time insights, and two-way conversations. Replacing Maya, it boosts engagement and usability while unlocking new revenue opportunities.

Expanding Swiggy Beyond Just a Food Delivery App

This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.