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Laws of Psychology For Great UX Design

Over many years of research, philosophers and psychologists have made observations on human nature that stand true to this day. If you’re a UX designer, chances are, you’ll want to pay attention to them.

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Design has evolved from putting aesthetics into functionality, to championing the case of users. Simply put, it is converting an insight into a solution, product or even a feature. Design, at its best, can change business models and transform products. It can disrupt a marketplace.

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This year began with a lot of articles around trends of the decade. They say that “the historian is a prophet looking backwards.” Without understanding how we got here, it is not possible to chart the future we desire for ourselves.