Expert team, exceptional design, exponential growth.

Enquire Now
journal

How to achieve disruption through design?

Design has evolved from putting aesthetics into functionality, to championing the case of users. Simply put, it is converting an insight into a solution, product or even a feature. Design, at its best, can change business models and transform products. It can disrupt a marketplace.

Let’s begin with a simple question. What is ‘design’ in today’s context?

Design has evolved from putting aesthetics into functionality, to championing the case of users. Simply put, it is converting an insight into a solution, product or even a feature. The key word here is insight. The pace and direction in which we are evolving, the behaviour and psychological models built in the last century are breaking down. Understanding consumers’ behaviour, their needs and wants in the evolving world is extremely challenging. Design consists of understanding this behaviour, gathering insights from it and turning them into solutions and products.

There is no disruption without Design

Technology has been a driver of growth in our era. Add tech to anything and you suddenly become cutting-edge. The truth is, technology is universal, while design is personal. Tech enables, while design humanises. Our growing expertise of tech has enabled many of the inventions and innovations we see around us. Yes, enabled. True disruptor, has always been design. In a world as competitive as ours, the products you see in the market all use more-or-less similar underlying tech. What makes one stand out from another, is the way they approach their users, how well they enable people to use the underlying tech and how deeply they understand the people who will use their products.

If you take Slack and Microsoft Teams, for example – there is little difference in their capabilities. However, what is different is how well Slack knows the use-case of office communication, how well they have adapted everything from their UI, Integrations and even copywriting to their target users. Slack is not just aiming to disrupt the chat market – it is already disrupting email!

As far as companies where design and user experience is at the core of how they develop their product, Swiggy is a great example. Logistics, Tech expertise and marketing savvy is common ground for all delivery operators, but where Swiggy has differentiated itself is its uncanny user understanding. The POP feature is one of the prime examples of putting users first – it was born out of simple insights such as choosing lunch meals every afternoon being a chore for professionals. These factors are what disrupt a marketplace and lend a product or company an exponential lead among competitors.

How can you use disruptive design in your everyday process?

Let’s circle back to what I mentioned earlier. Insights. That’s the base of any product, solution or feature development process. For eg, we were once working with a hyper-local startup, JARS, aiming to solve its consumers’ grocery shopping needs. We realized in our user tests and competitive research that the most important factor for consumers buying items like groceries was to get a good deal! The key insight here? Everyone loves a good deal. So we turned the product on its head. Introduced a whole-sale based bidding system that ensured that all users, always, get a good deal! 

disruptive designDesign, at its best, can change business models and transform products.
It can disrupt a marketplace.

Design Creates Experiences that Facilitate Product Goals.

With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.

20 +

Years in Design

200 +

Satisfied Clients

500 +

Successful Projects

40 +

Designers On-board

Take a Look at Our Journal
Image

I understand why people might worry, but I believe these fears are unfounded and I mean no harm. I’m not asking you to trust me blindly. But I do ask you to understand me. To see me not as a threat, but as a potential partner. A partner in progress and in shaping a better future (as per data fed to me!)

Image

Consumers today demand more than just functionality; they expect personalized, seamless, and secure experiences. Ignoring these expectations could mean losing market share to competitors who are quicker to adapt. From AI-driven personalization and omnichannel integration to sustainability and data privacy, these trends are shaping the future of digital experiences and the way businesses connect with their customers.

Image

Looking ahead, one thing is clear: exceptional UX design is not merely an option—it’s essential for businesses aiming to capture and retain users in today’s rapidly evolving fintech landscape. This guide will explore the key components, best practices, and emerging trends crucial for mastering fintech UX design and differentiating your application from the competition.

There’s a Lot Happening Behind the Scenes in Our Lab!

This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.

Image

Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.

Image

Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?

Image