The visual interface is an essential point to begin with optimising accessibility. We can do our bit simply by being more thoughtful on UX design.
With over 20 years of experience, our UI/UX design studio crafts experiences that align with user expectations, helping brands achieve their business vision. We offer practical UX design services to enhance your digital product.
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How do you solve problems or approach situations? Are you looking at things from every angle?
Introducing CogniLense, Our Proprietary Thinking Tools - Offering a Fresh, Multi-Angle Lense to Think Consciously
This curated collection of ideas, concepts, and perspectives, is designed to open up your mind to look at problems and situations in products, business and life in general, through different lenses.
You can get your hands on them as, simple, effective card decks.
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Google Labs is quietly building AI tools that don’t replace workflows, they sit on top of them. Learn how these contextual app layers reduce cognitive load at the exact moment users get stuck, and how to apply this thinking to your own product.
The best products don’t show everything upfront they reveal complexity gradually. From Slack to Aadhaar, this “Onion Peel Design” approach helps users stay focused, confident, and in control. Instead of cutting features, the key is layering them—so users see what they need, exactly when they need it.
AI features can be powerful, but users still pause before trusting them. Not because they hate AI, but because the experience doesn’t make reliability obvious. This blog explores why trust breaks in AI products and the UX patterns that help users verify outputs, stay in control, and adopt AI with confidence.
GPay’s Shared Wallet streamlines group expenses with centralized payments, real-time updates, and contextual notes. It enhances transparency and usability, opening new possibilities for expense management.
Myntra’s Venie revolutionizes shopping with AI-driven video guidance, real-time insights, and two-way conversations. Replacing Maya, it boosts engagement and usability while unlocking new revenue opportunities.
This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.
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