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‘Experts possess more data than just judgments!’
The design itself is about thought leadership and designers have a powerful ability to identify valuable insights and information that exists beyond the immediate network; with a broader perspective.
Researchers and designers take this extensive information and return it to their networks with a uniquely translated message in the form of blogs or articles.
Designers can be a very picky, highly judgmental group of folks, mostly because it goes with the job! As the internet has led to the rise of wider, more robust digital networks, obtaining experts’ valuable advice (commentary/opinion) can lead to better decision-making.
Our journal consists of broader perspectives, opinions that matter, expert commentary on everything design; tips, industry insights, and the latest updates on tech, business, and trends, that can be incorporated into businesses like yours.
Using Data in UX, starter's guide
April 20, 2019
It is natural to assume that designers design and users use. Fairly obvious statement, you’ll say. But quite often, designers are trapped into designing for themselves. That forces users to design their own workarounds where possible, or worse, stop using the app or website; giving rise to memes such as this:
User Testing on Ground Zero
April 12, 2019
We have all been in this situation. We find ourselves with a lot of great visual design and flows, but realise that we are getting hit by a wave of feedback which we are unable to prioritize. The design needs to be rolled out yesterday. We were in this exact situation once.
5 Ways to Scale a Great Application!
March 15, 2019
There is ton of re-design solutions out there, all well intended and all solving some solid problems with the apps, interfaces we use daily. At MonsoonFish we decided to look the other way. How do you take an application that is working well, solves it’s users problems and find out what the next big thing for that app is.
An anecdote on Product, Design and RoI
February 11, 2019
He handled product strategy for this startup — an online food delivery service. They had received fresh funding and were growing exponentially. But so was the overall industry in India. It included a few big players, and a lot of emerging big and hyper-local startups.
Responding correctly to Responsive Web Design
December 12, 2018
Consider this scenario – Dave is planning a trip in the summer. Since it’s going to be sunny, he browses some sunglasses on his desktop at work. At home, while binge watching Netflix on iPad, he browses some more sunglasses and shortlists a few. Finally, while going to sleep, he selects and orders a pair from Amazon on his smartphone.
Part of a UX designer’s prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind.
