ux-design

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A thumbs up for approval, a wave to greet someone – these are universal gestures understood across cultures. Gesture-based interfaces tap into this innate communication system, making technology feel less foreign and more like an extension of ourselves.

product design vs UX design

While Product Design is about finding the right balance between user needs and business objectives, UX Design is about empathizing with users and creating solutions that address their needs and desires.

design thinking process

Nest Thermostats used design thinking to understand why people cranked up the heat when leaving the house (defeating the energy-saving purpose). Through user research, they discovered people did it to avoid returning to a cold house. Nest’s solution? A “learning thermostat” that programs itself based on your routine, saving energy without sacrificing comfort.

data visualization with UI/UX

Did you know – it is Netflix’s recommendation algorithm, powered by sophisticated data visualizations and UX design principles, that empowers users to discover personalized content tailored to their preferences?

Designing for Wearables

Gone are the days of technology dictating user behavior. Wearable UX design thrives on a user-centered approach. We need to understand the who and why behind the wearable.

UX design versus UI design

No, they are not! Often used interchangeably, UI and UX are not the same. Many of us are unaware of this as these terms are frequently used together.