Learn the pros, cons, and utility around friction in UX. Tackled right, it can help big time in the user flow. Handled poorly, it can lead to users dropping off or cancelling usage altogether.
With more than 20 years in the UI/UX sphere, we craft experiences that match user expectations, thus enabling brands to achieve their business vision.
Years in Design
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AI-powered personalization represents the future of UX customization, offering unparalleled opportunities to create tailored and immersive digital experiences. By harnessing the power of AI algorithms to understand user behavior and preferences, businesses can deliver hyper-personalized content, recommendations, and interactions that resonate with their audience.
Ever notice how much more you enjoy a store that remembers your birthday or favorite brand? Personalization is key in UX design, and AI chatbots can take it a step further. By leveraging user data and preferences, chatbots can personalize interactions, tailoring recommendations and responses to suit each user’s unique needs.
A thumbs up for approval, a wave to greet someone – these are universal gestures understood across cultures. Gesture-based interfaces tap into this innate communication system, making technology feel less foreign and more like an extension of ourselves.
This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.
Our team attempted to fill in the gaps, in terms of its interface and user experience design; for offering a more enhanced and assisted experience for the users throughout their journey.
Exploring possibilities of turning an OTT platform into something more than just for entertainment purposes. Here’s our attempt of working out new sources of income benefiting the platform as well as the audience?
