Friction in UX is any action disrupting the normal flow of users when accessing a website. It plays a key role in each aspect of user flow.
With over 20 years of experience, our UI/UX design studio crafts experiences that align with user expectations, helping brands achieve their business vision. We offer practical UX design services to enhance your digital product.
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How do you solve problems or approach situations? Are you looking at things from every angle?
Introducing CogniLense, Our Proprietary Thinking Tools - Offering a Fresh, Multi-Angle Lense to Think Consciously
This curated collection of ideas, concepts, and perspectives, is designed to open up your mind to look at problems and situations in products, business and life in general, through different lenses.
You can get your hands on them as, simple, effective card decks.
Explore CogniLense
Discover why human creativity, judgment & empathy are the real edge in an AI-driven world of work.
Discover the top 10 product design trends for 2025 shaping UX, innovation, and user engagement. Stay ahead with insights on the future of design.
Discover the top 10 product design trends for 2025 shaping UX, innovation, and user engagement. Stay ahead with insights on the future of design.
GPay’s Shared Wallet streamlines group expenses with centralized payments, real-time updates, and contextual notes. It enhances transparency and usability, opening new possibilities for expense management.
Myntra’s Venie revolutionizes shopping with AI-driven video guidance, real-time insights, and two-way conversations. Replacing Maya, it boosts engagement and usability while unlocking new revenue opportunities.
This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.
Medical & Healthcare
Cybersecurity
Travel & Hospitality
Edtech
Enterprise
Non-Profit
Fintech
Agritech
Retail & Real Estate
Design for AI