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Goal Gradient Effect

People exert more effort to reach a goal as they get closer to it.

Goal Gradient Effect

Leo was on a mission: clean out his cluttered garage. It was a disaster zone – a chaotic mix of old sports equipment, forgotten holiday decorations, half-finished DIY projects, and who-knows-what-else. He knew it needed to be done, but the sheer size of the task was overwhelming. He’d open the garage door, survey the mess, sigh, and then retreat back inside, promising himself he’d tackle it “someday.”

That “someday” finally arrived when his wife, Rachel, announced her parents were coming to stay for a week, and they needed the garage for parking. Leo knew he couldn’t put it off any longer. He started by simply moving everything out of the garage and onto the driveway. The sheer volume of stuff was daunting. He felt discouraged. Where would he even begin?

Rachel, seeing his overwhelmed expression, suggested a strategy. “Let’s divide and conquer,” she said. “We’ll divide the driveway into four zones. One zone for things to donate, one for things to sell, one for things to keep, and one for trash.”

They spent the first day sorting everything into these four zones. It was tiring work, but as each zone started to take shape, Leo felt a flicker of accomplishment. Seeing the “donate” pile grow and the “trash” pile shrink was surprisingly motivating. It was a tangible sign of progress.

The next day, they tackled the “donate” pile. They packed everything into boxes and loaded them into Rachel’s car. As they drove off to the donation center, Leo felt a surge of satisfaction. One zone down! The driveway was already looking less chaotic.

With each completed zone – selling unwanted items online, organizing the “keep” pile, and finally disposing of the trash – Leo’s motivation grew. The closer they got to a clean driveway, the more energy he seemed to have. He even started getting creative with storage solutions for the items they were keeping.

By the end of the week, the garage was transformed, and Rachel’s parents had a place to park. Leo, looking at the clean, organized space, felt a huge sense of accomplishment. He realized that the key wasn’t just dividing the task, but also seeing the visible progress with each completed zone.

The Goal Gradient Effect shows us that motivation increases as we get closer to a goal. By breaking down large tasks into smaller, manageable steps, we create mini-goals that provide a sense of progress. This visible progress fuels our motivation, encouraging us to exert more effort and ultimately achieve our objective. Whether it’s cleaning a garage, writing a novel, or learning a new skill, visualizing progress through milestones and tangible results helps us stay engaged and drive towards completion.  Less overwhelm means more momentum and achievement.

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Hicks Law

Decision-making slows as the number of choices increases, but simplifying options can speed it up effectively.

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Miller’s Law

Use chunking to organize content into smaller clusters, making it easier for users to process, understand, and remember.

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Aesthetic Usability Effect

Visually appealing designs are perceived as easier to use and more effective, even if they’re not necessarily more usable.

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Fitts’ Law

The time it takes to take action on a target is inversely proportional to the distance to the target and directly proportional to the size of the target.

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Peak end rule

People tend to remember experiences based on their most thrilling moment and how they conclude, rather than every detail in between.

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Doherty Threshold

Users perceive a system’s response as instantaneous if it’s within 400 milliseconds (ms).

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Hofstadter’s Law

Our perception of time often exceeds the actual time it takes to complete a task.

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F Scan Pattern

The way users tend to read web pages, with more attention is usually in a F pattern.

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System Status Visibility

Immediate and clear communication between a user and a system, ensuring real-time updates on actions and responses.

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Gaze Cueing

A psychological phenomenon where people tend to follow the gaze of others.

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Tesler’s law

The simpler it seems on the surface, the more complicated it is in the background.

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Parkinson’s Law

Tasks often take longer if you have more time to do them.

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Postel’s Law

Design should be adaptable to user behavior and flexible, while remaining precise in delivering information.

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Weber’s Law

If something is really big or loud, you need a big change to notice it. If it’s small or quiet, even a tiny change can be noticed.

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Serial Position Effect

People have better recall of items presented at the beginning and end of a list, with those in the middle often being less memorable.

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Jakob’s Law

People feel more at ease with things that are familiar to them.

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Von Restorff Effect

Also known as the ‘Isolation Effect’ or ‘Illusionism’, suggests that items that stand out or are distinct from others are more likely to be remembered

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Zeigarnik Effect

People tend to remember incomplete or interrupted tasks more than completed ones.

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Pareto Principle

Also known as the 80/20 rule, suggests that roughly 80% of effects come from 20% of causes

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