Transforming Atidiv’s Global Digital Identity through Website Redesign
Elevating their competitive positioning by clearly showcasing their service strengths with strong content and impactful visuals.
Atidiv is a well-renowned brand globally for its high-quality, zero-error outsourcing services in Customer Experience, Back-Office Support, Content Moderation, Ad Operations, Software Development, Digital Marketing and Data Analytics. Their differentiators in the global market are their sophisticated team who are ex-McKinsey and/or from IIT who strongly believe that constructing long-lasting businesses can be better facilitated when it is spearheaded by visionary professionals.
Despite being a globally recognized brand, Atidiv encountered challenges in reaching their significant goals and milestones. The issue stemmed from their inadequate digital brand identity, which had to be addressed to align with the ever-changing digital landscape.
That's when Monsoonfish partnered with Atidiv, to revamp their website, which is their primary sales and conversion touch-point.
Atidiv is a well-renowned brand globally for its high-quality, zero-error outsourcing services in Customer Experience, Back-Office Support, Content Moderation, Ad Operations, Software Development, Digital Marketing and Data Analytics. Their differentiators in the global market are their sophisticated team who are ex-McKinsey and/or from IIT who strongly believe that constructing long-lasting businesses can be better facilitated when it is spearheaded by visionary professionals.
Despite being a globally recognized brand, Atidiv encountered challenges in reaching their significant goals and milestones. The issue stemmed from their inadequate digital brand identity, which had to be addressed to align with the ever-changing digital landscape.
That's when Monsoonfish partnered with Atidiv, to revamp their website, which is their primary sales and conversion touch-point.
Objective of Content and Design
In today’s digital world, the need to have a strong brand identity and digital presence has become imperative for the target audience to know Atidiv, and to gain a competitive advantage. This primary goal helped Team Monsoonfish to establish its objectives:
- Content: Strong, straightforward content that conveys their strengths, while easily showcasing their expertise in a wide array of services.
- Visuals: To support the content with simple yet impactful visuals to add credibility to the website.
Our Process
Pain Points
- Unclear, cluttered content that didn’t specify what exactly were the services.
- A limited number of pages which didn’t showcase how Atidiv can help through the services to the visitor.
- CTAs were difficult to locate.
- There were very limited past projects on the website which made it difficult for visitors to trust their credibility.
- In addition to the lack of identity, the website lacks visual elements.
Discovery
We had a comprehensive discussion with all the stakeholders and it was discovered that even though each one of them had a different aim towards each of their services, one common goal was to clearly showcase their value propositions, and differentiators throughout the website.
- Elaborate on each service to showcase the various aspects of it for the visitor to understand what they’d get.
- Visual support is needed to show team credibility and to make the website more human.
- Success stories of past clients were important to add to show credibility.
- The impact of Atidiv’s services on their client’s businesses was to be made as a value proposition.
Implementation
- A holistic content and design strategy was proposed for the website redesign, adopting a dualistic approach.
- This approach aimed to create a unified brand identity that intricately showcased the full spectrum of the brand’s services, its profound impact, and its inherent strengths.
- This comprehensive revamp would therefore meticulously capture and communicate every detail of the brand’s essence, ensuring a cohesive and compelling online presence.
Outcomes
Outcomes
Team Monsoonfish efficiently created an elaborate website interface to effectively serve a worldwide audience. This interface serves as the central touchpoint for global users to connect with Team Atidiv and access valuable content effortlessly.
Reinventing Atidiv's Digital Identity on a Global Scale
Reinventing Atidiv's Digital Identity on a Global Scale
- Atidiv's website redesign has been achieved featuring a comprehensive site structure that delves into every aspect of their offerings. This includes a detailed exploration of their services, the diverse domains they cater to, an array of enlightening case studies showcasing their project successes, a deep dive into the core strengths of their company, and various career opportunities.
- Each of these elements is expanded upon through separate pages, with an abundance of information about Atidiv's value proposition, the exceptional calibre of their team, and impactful statistics that illustrate the benefits of their services. Every page has been thoughtfully crafted to ensure that visitors gain a thorough understanding of Atidiv as a leading outsourcing company.
- Similarly, the visual style, color palette, iconography, images, font style, etc. Have all been used to impart a straightforward and professional approach.
Impact
Business Impact
- The redesign helped Atidiv gain a brand-new digital identity to compete in the global market through a strong website presence both on desktop and mobile. This in turn helped Atidiv to get more leads across all their services.
User Impact
- Atidiv’s target audience has been able to gain sufficient information about the brand which has led them to make the choice of partnering with Atidiv for outsourcing their work.
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