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F Scan Pattern

The way users tend to read web pages, with more attention is usually in a F pattern.

F Scan Pattern

Late one evening, Rahul was scrolling through his mobile phone when a loud emergency notification pinged on his screen. It was from the local government, warning about an incoming severe storm that was expected to hit his city within the next few hours. His heart raced. He immediately opened the government’s official emergency response website, hoping to find crucial updates like evacuation routes, safety guidelines, and shelter locations.

But when the page loaded, he was faced with a disorganized mess—multiple tabs, dense paragraphs, scattered images, and no clear instructions. He frantically searched for information, his eyes darting around the page trying to make sense of what was important. Links for safety measures were buried under heaps of text, and the storm warning itself was tucked at the bottom of the page, almost hidden beneath a sea of irrelevant news. Every second felt like a lifetime. He was getting more stressed and frustrated, and the lack of clarity only made it harder to think clearly.

Panicked, Rahul quickly closed the tab and turned to search for another website. This time, he opened the city’s disaster management portal, and instantly, he noticed the difference.

The webpage design was crisp, organized, and visually straightforward. A bold red banner at the top left of the screen immediately drew his attention: “Severe Storm Warning: Evacuate Immediately.” Below it, the page was designed with clear, simple sections. The first block contained a map of evacuation routes, easily accessible with a single click. Right below that was a concise list of safety measures—“Stay inside, away from windows, and use the basement as a shelter.” And at the bottom left, in big, legible letters, there was a prominent “Find Nearest Shelter” button that took him to a searchable directory of local shelters.

Rahul’s eyes naturally followed the F-Scan Pattern. His focus first went to the top left, reading the most important warning. Then, his eyes moved to the right where the key action steps and maps were laid out in a digestible manner. Finally, his gaze traveled down the left side where he found the emergency shelters clearly outlined. Every piece of information he needed was placed in the exact spots his eyes instinctively went. Within seconds, he had all the information he needed to act quickly.

Rahul grabbed his emergency kit, double-checked his house, and evacuated to the nearest shelter.

Websites designed with the F-Scan Pattern in mind help users find what they need quickly and without stress. By placing the most important information—warnings, urgent actions, and resources—at the beginning and end of the user’s natural scanning path, designers can ensure that people can react fast in high-pressure situations. Whether it’s an emergency alert, health updates, or any urgent message, aligning a website’s layout with the F-Scan Pattern can make all the difference in guiding users through their next steps.

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Hicks Law

Decision-making slows as the number of choices increases, but simplifying options can speed it up effectively.

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Miller’s Law

Use chunking to organize content into smaller clusters, making it easier for users to process, understand, and remember.

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Aesthetic Usability Effect

Visually appealing designs are perceived as easier to use and more effective, even if they’re not necessarily more usable.

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Fitts’ Law

The time it takes to take action on a target is inversely proportional to the distance to the target and directly proportional to the size of the target.

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Peak end rule

People tend to remember experiences based on their most thrilling moment and how they conclude, rather than every detail in between.

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Doherty Threshold

Users perceive a system’s response as instantaneous if it’s within 400 milliseconds (ms).

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Hofstadter’s Law

Our perception of time often exceeds the actual time it takes to complete a task.

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System Status Visibility

Immediate and clear communication between a user and a system, ensuring real-time updates on actions and responses.

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Gaze Cueing

A psychological phenomenon where people tend to follow the gaze of others.

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Tesler’s law

The simpler it seems on the surface, the more complicated it is in the background.

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Goal Gradient Effect

People exert more effort to reach a goal as they get closer to it.

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Parkinson’s Law

Tasks often take longer if you have more time to do them.

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Postel’s Law

Design should be adaptable to user behavior and flexible, while remaining precise in delivering information.

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Weber’s Law

If something is really big or loud, you need a big change to notice it. If it’s small or quiet, even a tiny change can be noticed.

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Serial Position Effect

People have better recall of items presented at the beginning and end of a list, with those in the middle often being less memorable.

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Jakob’s Law

People feel more at ease with things that are familiar to them.

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Von Restorff Effect

Also known as the ‘Isolation Effect’ or ‘Illusionism’, suggests that items that stand out or are distinct from others are more likely to be remembered

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Zeigarnik Effect

People tend to remember incomplete or interrupted tasks more than completed ones.

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Pareto Principle

Also known as the 80/20 rule, suggests that roughly 80% of effects come from 20% of causes

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