Consider this scenario – Dave is planning a trip in the summer. Since it’s going to be sunny, he browses some sunglasses on his desktop at work. At home, while binge watching Netflix on iPad, he browses some more sunglasses and shortlists a few. Finally, while going to sleep, he selects and orders a pair from Amazon on his smartphone.

Part of a UX designer’s prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind.

When it comes to visual or graphical aspects of creations and design, people are habitual of using the terms related to them in a vague manner. That may pass when using amongst non-technical people, but when we get to the depth of it, then knowing the difference between various aspects of designing becomes very crucial.

To plan a successful career as a UX Designer for yourself, you should look at the core strengths required. Here they are. If you are already doing well on four or five of them, you are in pretty good shape and can focus on adding the other strengths.

According to different studies, website design accounts for 94% of the selection or rejection of a website. Moreover, insights from Forrester Research’s study reveal that a good user-interface can increase the conversion of your product or website by up to 200% and a good UX designer can

To look at what helps folks make decisions in other contexts we explored a variety of software, and took inspiration for WhatsApp and Slack. Groups are a great way for users to quickly catch up and make decisions. These have been used very successfully in the enterprise context as well.