Whether it’s online furniture assembly instructions or a tutorial on using a new software programme, the difference between a satisfied and a disgruntled user may be boiled down to one thing: words. This is why tech companies are increasingly hiring UX writers. The field is expanding at a quicker rate than the national average. Through the written word, UX writers aid in the creation of a positive customer experience. The following tutorial is intended to assist writers in adding UX writing to their skill set and assist other professionals in understanding the importance of writing in overall UX.

What does UX Writing mean?

To begin with, copywriting and UX writing have a lot in common. Both roles aim to make a product easier to comprehend and more appealing to users. The distinction is that traditionally, copywriting comes after the design phase.

A web design team, for example, might construct the layouts and functionality for a new web page. They then provide the marketing department screenshots or mock-ups, complete with ‘Lorem Ipsum’ space holders. After that, copywriters are tasked with filling in the blanks with instructions, information, or calls to action.

The difficulty with this technique is that everything the user sees on that homepage results from the web design team’s coordinated efforts. The words that appear on that page are the lone exception. As a result, the textual text may be less than clear.

Content producers are an important element of the design team for UX authoring, whether it’s for an app, software package, website, or online content. Any copywriter understands how difficult it is to communicate with an audience while confined by space and word limit. While the UX writer still has limitations, the situation improves dramatically when content is prioritised early in the design phase.

This is the best of both worlds for tech corporations. The content enhances the user experience. Furthermore, individuals that create it have a good understanding of how to communicate branding.

What Companies Employ UX Writers?

UX writers work for firms like Spotify, Google, Amazon, Wix, and others. CVS, Nordstrom, and Honeywell are among the major retailers that participate. These are only a few of the prominent players who have added or are planning to introduce these slots. Essentially, any company that communicates with users through on-screen text can benefit from the skills of a UX writer.

What is the work of a UX Writer?

Microcopy writers are another term for UX writers. They are the ones who compose the text that users see when they navigate through apps, websites, devices, and software. Error messages, on-screen help text, pull-down menu items, and more are all provided by them. This is a completely separate role from web copywriting in certain companies. In certain cases, they are the same person.

By making things clear and intuitive, UX writers contribute to a better experience. They must also successfully communicate while keeping branding in mind.

Skills Required of a UX Writer

Not every writer is cut out for UX authoring. They must be able to communicate concisely. Even when content is included in the design process, there is a limit to how much can be displayed on a computer screen. On phones and IoT gadgets, space is even more limited.

It’s also crucial to have diplomatic communication skills. A UX writer, for example, is often tasked with writing basic explanations and error message language. They must be able to accomplish this without appearing condescending or further confounding and aggravating the customer. They must also retain brand voice at the same time.

In addition, UX authors must avoid being invasive. Not everything a customer sees on the screen needs additional assistance or explanation. Hover help, for example, is useful when something is unclear. When it isn’t needed, though, it is obtrusive.

Understanding And Behaving in a User-Friendly Manner

UX writers, like copywriters, must rely on client personas to communicate effectively. This entails looking at screens, putting themselves in the user’s shoes, and comprehending their goals. Smart UX developers will spot possible sources of frustration and friction.

They can also spot opportunities to provide further information or even drive someone along the sales funnel.

Technical Skills That Are Beneficial

Because UX writers frequently collaborate with design teams during the development process, they might benefit from a set of abilities.

•       Getting acquainted with agile and other development approaches
•       Using collaborative tools such as Google Docs
•       Learning the UX design process
•       Using A/B testing software
•       Using Videoconferencing software
•       Learning prototyping tools
•       Using project management and collaboration tools like Trello

While there is no specific degree for UX writing, many employers prefer candidates who have a background in English or technical writing. There are, however, a plethora of work alternatives that are more adaptable. This is a vocation where you must largely develop your own skillset. Web design, marketing, digital marketing, content planning and management, brand and product development, technical writing, project management, and data analytics are just a few of the talents that successful UX writers possess.

Soft Skills That Are Beneficial

UX writers, first and foremost, should be able to work successfully in groups. They spend a significant amount of time in meetings and brainstorming sessions. Being eloquent is advantageous. They should be able to communicate ideas and comprehend how their objectives interact with those of others. Being naturally curious is also beneficial. While a UX writer does not need to know how to code, they should be willing to grasp the fundamentals.

Final Thoughts

Developing or adopting the right talent is the first step in becoming a UX writing expert and utilising those skills. Those that work in the fields of writing or software development are already ahead of the curve. The next step is to look at some UX examples. Websites and programmes that are simple to navigate or adapt to are usually that way because they provide excellent UX. Paying attention to how written information contributes to the experience can help UX writers learn.

For further information regarding the field of UX and UI development, do visit Monsoonfish today!