Cognitive Biases

Cognitive biases are mental shortcuts. Our tool helps you harness them to solve problems, challenge assumptions, and make better decisions.

Explore cognitive biases as mental shortcuts.

Research Methods

Explore the design process—a structured framework for creative thinking and crafting meaningful, user-centered solutions.

Discover the design process & user centered solutions.

Thinking Hat

Delve into UX laws—fundamental principles that shape the way we think about design, encouraging deeper insights and fostering more intuitive, human-centered solutions.

Explore what hat you are wearing today.

UX Laws

Dive into UX laws, essential principles that streamline design decisions and empower you to create intuitive, user-centered experiences with ease.

Uncover UX laws as guiding principles for design.

Design Creates Experiences that Facilitate Product Goals.

With over 20 years of experience, our UI/UX design studio crafts experiences that align with user expectations, helping brands achieve their business vision. We offer practical UX design services to enhance your digital product.

20 +

Years in Design

200 +

Satisfied Clients

500 +

Successful Projects

40 +

Designers On-board

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Have you ever thought, where do ideas come from?

How do you solve problems or approach situations? Are you looking at things from every angle?

Introducing CogniLense, Our Proprietary Thinking Tools - Offering a Fresh, Multi-Angle Lense to Think Consciously

This curated collection of ideas, concepts, and perspectives, is designed to open up your mind to look at problems and situations in products, business and life in general, through different lenses.

You can get your hands on them as, simple, effective card decks.

Explore CogniLense

Take a Look at Our Journal

The Age of AI Demands More Humanity, Not Less

April 26, 2025

Discover why human creativity, judgment & empathy are the real edge in an AI-driven world of work.

How the 1980s “Downloaded” Games Without the Internet

April 25, 2025

Discover the top 10 product design trends for 2025 shaping UX, innovation, and user engagement. Stay ahead with insights on the future of design.

Top 10 Product Design Trends For 2025

April 14, 2025

Discover the top 10 product design trends for 2025 shaping UX, innovation, and user engagement. Stay ahead with insights on the future of design.

There’s a Lot Happening Behind the Scenes in Our Lab!

What if GPay Could Simplify Group Expenses with a Shared Wallet?

GPay’s Shared Wallet streamlines group expenses with centralized payments, real-time updates, and contextual notes. It enhances transparency and usability, opening new possibilities for expense management.

Could Myntra Use a New AI Voice to Revolutionize its Shopping Experience?

Myntra’s Venie revolutionizes shopping with AI-driven video guidance, real-time insights, and two-way conversations. Replacing Maya, it boosts engagement and usability while unlocking new revenue opportunities.

Expanding Swiggy Beyond Just a Food Delivery App

This project attempted to identify the gaps in this food delivery app and propose UI/UX design ideas to expand Swiggy in different ways for the users to use it for more than just a food delivery app, in turn setting it apart from its competitors.