card-image

Scarcity Bias

Tendency to value limited or scarce resources more highly than those that are abundantly available.

card-image

Gratification Bias

Tendency to prioritizes or value short-term rewards over long-term benefits.

card-image

The Cheating Bias

Dishonest behavior by getting influenced to do so when observing others, leading to unethical practices.

card-image

Sisyphus Effect

Tendency to give up when there is no gratification or visible meaning / output to efforts.

card-image

The IKEA Effect

People tend to value an object more if they contribute to its creation.

card-image

Dunning Kruger Effect

Overestimating one’s knowledge due to a lack of understanding about the complexity of a subject.

card-image

Decoy Option Effect

Influences preferences by introducing a less attractive intermediate option, subtly steering choices towards more profitable alternatives.

card-image

Confirmation Bias

The tendency to search for, interpret, favor and recall information in a way that confirms or supports one’s prior beliefs or values.

card-image

Spotlight Effect

The tendency to believe that we are being noticed more than we really are.

card-image

Anchoring Bias

People rely heavily on the first piece of information (the “anchor”), even if it’s irrelevant.

card-image

Current Mood Bias

It is a distortion in cognition and decision making due to the present emotional state.

card-image

Prestige Bias

The tendency to favor the opinions of individuals or groups with higher social status or authority even when not in the same field.

card-image

Social Desirability Bias

Tendency to respond to or behave in a way that is socially acceptable or desirable, rather than expressing their true opinions or behaviors.

card-image

Recency Bias

The tendency to better recall recent information and events while ignoring older information.

card-image

Restraint Bias

The tendency to overestimate the level of control we have over our impulsive behaviors.

card-image

Survivorship Bias

The tendency to focus on the individuals or things that have “survived” or succeeded, while overlooking data from those that have not.

card-image

Response Bias

Tendency to provide inaccurate or false answers during surveys or interviews.

card-image

First impression Bias

The tendency to form lasting opinions based on initial experiences.

card-image

Omission Bias

Tendency to avoid taking action due to fear or uncertainty, even when not taking action could be more harmful.

card-image

Bundling Bias

The tendency of buying things that are sold together, even if we don’t need everything in the bundle. Think of this as the “package deal effect.”

card-image

Distinction Bias

In decision making, we tend to overvalue the minor differences between two almost similar options when we examine them together.

card-image

Projection Bias

Individuals overestimate the prevalence of their own thoughts, beliefs, preferences, and knowledge in others.

card-image

Salience Bias

Our tendency to focus on items or information that are more noteworthy while ignoring those that do not grab our attention.

card-image

Diversification Bias

Spreading our resources thinly across numerous options instead of concentrating on a few.

card-image

Pessimism Bias

A tendency to believe things will go wrong even when there is no evidence to support it.

card-image

Optimism Bias

Tendency to overestimate the likelihood of positive outcomes and underestimate the negative ones.

card-image

Bandwagon Effect

It refers to our habit of adopting certain behaviors or beliefs because many other people do the same.

card-image

Framing Bias

Equivalent information can be more or less attractive depending on how it is presented, influencing our decisions.

card-image

Recall Bias

Individuals do not accurately remember past events or experiences or leave out details while reporting about them.

card-image

Group Think Bias

A group of individuals reaches a consensus without critical reasoning or evaluation of the consequences or alternatives, simply doing or agreeing because everyone else is.

card-image

Belief Bias

We are more likely to accept the fact of something if it matches our pre-existing beliefs.

card-image

Ingroup Bias

The tendency for individuals to favor and show preference to members of their own group over members of other groups.

card-image

Sunk Cost Fallacy

Continuing to indulge in something based on past investments, even if it’s unlikely to generate positive outcomes.

card-image

Barnum Effect

People believe that general statements or personality descriptions are uniquely tailored to them.

card-image

Backfire Effect

It prevents individuals from changing their beliefs when challenged by contradictory evidence.

card-image

Hindsight Bias

Tendency to see past events as better than they actually were, leading to overconfidence in our ability to predict future experiences.

card-image

Action Bias

Tendency of individuals to feel compelled to take action, even when it might be more rational to refrain from doing so.