UI/UX Redesign for the World’s Largest Biometric System- Aadhaar
A user experience design, to make the website responsive, accessible to millions and to render itself well on mobile devices.
The Aadhaar project by the Indian Government is handled by Unique Identification Authority of India (UIDAI), under the Ministry of Electronics and Information Technology (MeitY). It operates on a massive scale, and has issued more than 120 crore Aadhaar numbers to the residents of India till date.
With the increasing penetration of the internet and smartphones, UIDAI realized that their website needed to be responsive, and render itself well on mobile devices.
The Aadhaar project by the Indian Government is handled by Unique Identification Authority of India (UIDAI), under the Ministry of Electronics and Information Technology (MeitY). It operates on a massive scale, and has issued more than 120 crore Aadhaar numbers to the residents of India till date.
With the increasing penetration of the internet and smartphones, UIDAI realized that their website needed to be responsive, and render itself well on mobile devices.

Objective of Design
Aadhaar website is a utility and not a daily use product; where people visit the website to get their query resolved/work done and leave the website. Our redesign aimed to treat every user as a first-time user, and every use-case as the first use-case. Hence our re-design objective was:
Our Process
Outcomes
Outcomes
With a redesign brief the design solution was a complete design overhaul, a formidable design system, as well as a redesigned information architecture. Our UI/UX process around the above aspects led to the following outcomes:
Aadhaar Re-design- Efficient Usability, & Building Trust for Users Across the Nation
Aadhaar Re-design- Efficient Usability, & Building Trust for Users Across the Nation
Impact
Business Impact
User Impact
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