Simplifying One of the Largest Marketplace Platforms in India - L&T Sufin

Facilitating seamless buying and selling processes for enterprises, with a particular focus on small and medium-sized businesses, by offering distinctive features and seamless interactions.

L&T-SuFin is an integrated platform for buying and selling of industrial products and services. Backed by Larsen & Toubro Ltd, commonly known as L&T, is an Indian multinational conglomerate company. The company is counted among the world's top five construction companies.

The usage of marketplace platforms can often prove challenging and chaotic for buyers and sellers alike. How can we inspire confidence in enterprise users across India to adopt a mobile application for their business procurement requirements? This is the moment when Monsoonfish joined forces with L&T Sufin, working together to overhaul their B2B platform and deliver a seamless transaction experience between buyers and sellers.

Objective of Design

When we engaged with the founders of L&T Sufin, they were determined to enhance the entire B2B marketplace experience. Their goal was to elevate user satisfaction by addressing the minimal interaction users had with their application, which was causing dissatisfaction in the process.

Consequently, the challenge at hand revolved around:

Streamlining the procurement process for buyers and simplifying inventory management for sellers.
Establishing a scalable design system that could be applied uniformly across all products and categories.
Implementing a drag-and-drop feature for visual elements on pages, a move that not only saved valuable time and effort for developers but also contributed to substantial cost reductions.

Our Process

Pain Points

SME Owner (Buyer)

Limited bargaining power due to small order quantities.
Lack of awareness about all available market options and limited exploration capacity.
Reluctance to experiment with new suppliers.
Concerns regarding credit availability with new suppliers.
Uncertainty about the reliability of quality, pricing, and delivery.

Wholesaler (Seller)

Managing and updating the catalog can be a time-consuming task.
Handling customer relationships and ensuring effective customer relationship management.
Navigating complex logistics, especially when dealing with fulfilling bulk orders and efficiently managing logistics operations.

Discovery

It was discovered that our process needed to alleviate these pain points, making the platform more accessible, informative, and trustworthy for buyers.
Solutions were needed to streamline processes, offering tools and interfaces that enhance efficiency and customer relationship management for the sellers.

Implementation

We meticulously crafted two distinct interfaces catering to the unique requirements of both buyers and sellers within the L&T Sufin platform.
These interfaces have been thoughtfully designed, taking into careful consideration the specific objectives and preferences of each user group.
By adopting this approach, we ensured a tailored and seamless experience that aligns perfectly with the goals and expectations of both buyers and sellers, thus enhancing the overall usability and satisfaction of the platform.

Outcomes

Team Monsoonfish approached the redesign for creating a smooth ordering process that functions effectively for both buyers and sellers. We tailored the experience to individual users based on their profiles, eliminating the need for repetitive logins, while also integrating push notifications for order tracking, RFQs, quotations, payments, etc. to enhance user engagement. Our design strategy was aimed at enhancing the customer experience by providing convenient access to support within the app at all times by implementing coach screens to inform users about new features.

Empowering Enterprises through Enhanced Interfaces for Seamless Transactions

The redesigned interface for the Buyer App includes a brand new buyer’s interface that boasts a personalized home page allowing users to seamlessly pick up from where they left off during their last visit.
The card-based design simplifies and organizes information for easy navigation, while user guidance encourages the utilization of various app features. The efficient deep search feature ensures hassle-free exploration, and our RFQ process is streamlined for quick and easy quote comparisons.
With a balanced mix of exploration and search capabilities accessible with a single tap, the app offers users a comprehensive and user-friendly experience.
Similarly, on the other hand, the Seller App helps in effortlessly managing catalogs across multiple SKUs on mobile devices, request quotes through a user-friendly form, update order statuses with a single click, and easily upload documents such as invoices and e-way bills using your mobile camera.
Also, sellers can stay informed about their sales and payments with a convenient mobile sales dashboard.

Impact

Business Impact

This transformation of businesses (for both sellers and buyers) into a digital platform has not only expanded their brand's reach but also reduced errors significantly. Furthermore, it has allowed sellers to directly profit without the need for intermediaries.

User Impact

In the B2B sector, sellers have gained recognition due to increased platform conversions and a streamlined procurement process, resulting in a higher conversion rate.

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