Medical & Healthcare
Cybersecurity
Travel & Hospitality
Edtech
Enterprise
Non-Profit
Fintech
Agritech
Retail & Real Estate
Design for AIDesigning Bhashini: Bridging India’s Language Divide with User-Centric Solutions
Bhashini, under the National Language Translation Mission of the Government of India, is a transformative initiative to bridge the language divide across the nation. By leveraging AI and advanced technologies, Bhashini envisions creating a National Public Digital Platform for languages, fostering services and products in native languages to empower every Indian. Acting as a central hub, Bhashini unites government agencies, startups, and industry leaders to build an open, collaborative ecosystem. Our role in this groundbreaking mission was to design an intuitive, user-friendly website that aligns with Bhashini’s vision. We focused on creating a platform that’s accessible, inclusive, and reflective of India’s linguistic diversity, enabling seamless interaction for users from all walks of life.
Designing Bhashini’s platform required addressing the complex linguistic and technological diversity of India. Many Indians face barriers in navigating digital platforms due to language constraints, while existing translation tools often produce inaccurate results, causing confusion. Additionally, the high cost of creating multilingual content limits accessibility for smaller businesses, further widening the gap. Limited educational resources in native languages exacerbate disparities in learning, and restricted access to native language tools hinders participation in the digital economy. These challenges demanded a solution that was inclusive, accurate, and scalable to bridge the language divide effectively.
Designing Bhashini’s platform required addressing the complex linguistic and technological diversity of India. Many Indians face barriers in navigating digital platforms due to language constraints, while existing translation tools often produce inaccurate results, causing confusion. Additionally, the high cost of creating multilingual content limits accessibility for smaller businesses, further widening the gap. Limited educational resources in native languages exacerbate disparities in learning, and restricted access to native language tools hinders participation in the digital economy. These challenges demanded a solution that was inclusive, accurate, and scalable to bridge the language divide effectively.
Objective of Design
Our design approach for BHASHINI prioritized creating an experience that is:
- Creating Accessibility: Ensuring multilingual support, voice navigation, and simplified language for seamless interaction.
- Fostering User-Friendliness: Designing a clean, intuitive interface with responsive layouts for all devices.
- Encouraging Engagement: Building community features like forums to foster collaboration and knowledge sharing.
- Supporting Government Goals: Highlighting Bhashini’s mission and encouraging participation with clear communication and calls to action.
Our Process
Pain Points
- User Challenges: Limited access to online platforms due to language constraints, inaccurate translations causing confusion, and a lack of accessible native language content and resources.
- Systemic Challenges: High costs of multilingual content creation for small businesses, inadequate support for community engagement, and restricted participation in the digital economy due to language barriers.
Discovery
Extensive research was conducted to understand user needs and identify opportunities for improving the digital language landscape:
- User Research: Conducted interviews and observations with users across India to uncover pain points and preferences in accessing multilingual content.
- Gap Analysis: Evaluated existing language tools to identify shortcomings, such as poor translation accuracy and limited native language content.
- Feature Prioritization: Developed user personas and prioritized features to address accessibility, ease of use, and multilingual content creation.
- Community Engagement Insights: Recognized the need for collaborative spaces to foster user adoption and shared learning.
Implementation
Key design solutions were developed and implemented based on the discoveries:
- Voice-Based Navigation: Enabled intuitive navigation for users with limited literacy or technical proficiency.
- Text-to-Speech Features: Ensured accessibility for diverse user needs, including those requiring auditory support.
- Multilingual Interface: Designed an intuitive, user-friendly interface with comprehensive language support to bridge language barriers.
- Community Features: Built forums and discussion boards to encourage collaboration, shared learning, and the co-creation of language solutions.
- Continuous Improvement: Incorporated user feedback and industry best practices to ensure adaptability and ongoing relevance.
Outcomes
Outcomes
Team Monsoonfish approached the Bhashini project with a user-first strategy, emphasizing inclusivity and accessibility to bridge the language divide in India. Our goal was to create a platform that offered seamless multilingual support, user-friendly navigation, and community-driven features. By incorporating voice-based navigation, text-to-speech capabilities, and an intuitive interface, we ensured the platform catered to diverse linguistic needs. The inclusion of forums and discussion boards fostered collaboration, while continuous refinement based on user feedback ensured adaptability. This thoughtful design positioned Bhashini as a pioneering digital platform, empowering millions to access information and services in their native languages.
Bridging India’s Language Divide: Bhashini’s Transformation into an Inclusive Digital Ecosystem
Bridging India’s Language Divide: Bhashini’s Transformation into an Inclusive Digital Ecosystem
- Building on a user-centric approach, the Bhashini platform transcended traditional language tools by addressing critical gaps in accessibility and engagement. Features like voice-based navigation and multilingual content creation ensured inclusivity for all users, while the vibrant community spaces encouraged active collaboration and knowledge sharing. The interface’s simplicity and responsiveness made it adaptable to users across technical abilities, creating a platform that is both functional and inspiring. By combining cutting-edge language solutions with a cohesive design, Bhashini has emerged as a transformative tool, empowering users to actively participate in India’s multilingual digital future.
Impact
Business Impact
- Increased Adoption and Engagement: The Bhashini platform’s user-friendly and inclusive design significantly boosted adoption, with more users actively engaging in multilingual content and services.
- Enhanced Government Initiative Recognition: The platform’s success amplified the visibility of the National Language Translation Mission, earning recognition at prestigious events like the G20 India summit.
- Strengthened Ecosystem Collaboration: The community-driven features fostered collaboration among stakeholders, opening avenues for broader partnerships and innovations in Indian language technology.
User Impact
- Improved Accessibility: Millions of users now have access to essential information and services in their native languages, breaking barriers to digital inclusion.
- Empowered Communities: The platform’s forums and collaborative tools fostered a sense of community, enabling users to shape the future of language technology together.
- Increased Digital Participation: Bhashini empowered users to actively participate in the digital economy, enhancing opportunities for education, employment, and entrepreneurship across India.
UX Design for AI-Powered Investing through DCM Velocity
This is beautiful, I haven't seen anything like this. Achieved goal: CIO of Family Office signing up for his professional job and for his personal account. Well done
