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Design for AICould Myntra Use a New AI Voice to Revolutionize its Shopping Experience?
Myntra’s Venie revolutionizes shopping with AI-driven video guidance, real-time insights, and two-way conversations. Replacing Maya, it boosts engagement and usability while unlocking new revenue opportunities.
2024
Today Myntra stands as one of India’s leading online fashion and lifestyle platforms, renowned for its wide range of products, trendsetting styles, and seamless shopping experience. With a growing audience of tech-savvy, fashion-forward Gen Z and millennials, Myntra continues to innovate and stay ahead in a competitive e-commerce landscape.
However, we noticed that Myntra faced a challenge: How do we make online shopping feel more connected, intuitive, and exciting, especially for younger audiences who crave instant gratification?
The solution: crafting an AI-powered virtual stylist.
Our design process began with understanding the core needs of Myntra’s diverse user base. We focused on creating an experience that would resonate with both Gen Z’s love for quick, interactive content and millennials’ need for personalization and convenience.
3
Creative Brains
11
Hour
50 +
Coffee Cups
100 %
Nonstop Music
Introducing Venie
Venie isn’t just a chatbot—she’s an engaging, virtual shopping companion. As Myntra’s personal stylist, Venie’s role is to guide users through their shopping experience with conversational AI, offering insights, suggestions, and tips in a fun, approachable way.
Our design approach was focused on making the interaction feel human. We wanted users to feel like they were having a one-on-one conversation with a stylist who truly understood their preferences. To achieve this, we prioritized a clean, intuitive interface and visually engaging content, combining AI technology with design to create a fluid and delightful user journey.
Conversational Design
We crafted interactions that were responsive and insightful—ensuring each message, suggestion, or recommendation felt relevant and engaging. We designed short, visually rich videos to convey product details, such as colors, materials, and styling tips, making the experience interactive and informative without overwhelming users with text-heavy descriptions.
Real-Time Interaction & Personalized Recommendations
Venie offers instant, tailored responses to product inquiries, style advice, and personalized suggestions as users browse. By analyzing browsing history, style preferences, and trends, Venie curates outfit recommendations, alternative options, and complementary products in real time, ensuring a seamless and dynamic shopping experience. Her intuitive, clean interface makes these complex algorithms feel effortless, providing a fluid and engaging journey for users.
Short-Form Video Engagement: Quick, Fun, and Impactful
Venie redefines online shopping with TikTok-style videos that are both entertaining and informative. These bite-sized videos deliver key product highlights in seconds, transforming fashion discovery into an engaging and exciting experience. Designed to capture attention in today’s fast-paced digital landscape, they eliminate the need for endless scrolling or searching.
We focused on creating visually striking and seamlessly integrated content. By carefully crafting the pacing, aesthetics, and user interface, we ensured each video not only showcased Myntra’s products but also made the shopping journey dynamic, intuitive, and enjoyable.
Designing the Future of Shopping
With Venie, we’ve crafted a dynamic, AI-driven experience that blends real-time interactions, personalized recommendations, and engaging video content into a seamless journey. Our goal was to make online shopping more intuitive, engaging, and human, especially for younger audiences who demand instant, personalized experiences. By combining innovative design with advanced AI, we’ve aimed not only to enhance the shopping experience but also to open new avenues for Myntra to connect with users and drive growth.
