Creating Simple, Meaningful & Delightful Digital User Experiences

We combine data-driven insights and design thinking to generate innovative ideas and turn them into amazing products that are used by millions.







Case Studies

User First & Value Driven

We are committed to work with you over a range of services. Our team brings to the table a diverse set of experience which help us craft experiences that really matter to the users we design for. Be it consulting or pixel perfect design our services will add value to your business and customers.

View our Services

Product Strategy

  • Product Features
  • Service Experiences
  • Monetization
  • Models

UX/UI Design

  • Mobile Apps
  • Softwares
  • Web Applications


  • Usability Research
  • Idea Validation
  • Insights


  • Design Thinking
  • Digital Businesses
  • Start-up Consulting

Our Recent Writings

Product Design

DeepDive: The secret of being a Product Leader

Building a scalable product that delivers user experience better than its competition, in such a small time, is an incredible feat. Especially of interest, if you are a Product Manager.…

An anecdote on Product, Design and RoI

Once upon a time, there lived a Product Manager. He handled product strategy for this startup — an online food delivery service. They had received fresh funding and were growing exponentially. But…
Product Design

Redesigning the Aadhaar Website: UX Case-study

The case of deploying “inefficient” UX to make a better product   Aadhaar project by Indian Government operates on a massive scale. Unique Identification Authority of India (UIDAI), which handles this…