Creating Simple, Meaningful & Delightful digital user experiences

We combine data driven insights and design thinking to generate innovative ideas
and turn them into amazing products that are used by millions.

PRODUCT STRATEGY | RESEARCH | UX/UI DESIGN | CONSULTING

DESIGN IS NOT ABOUT HOW IT LOOKS, IT IS, HOW IT WORKS

Innovate, Simplify and Delight.
UX and UI Design for forward thinking enterprises.

Usability and design have become one of the biggest differentials. We are quick to understand the crux and deliver first time right UX and UI solutions. We’ve helped Tech Services and product companies from Startups to fortune 500 bring UX Design and Innovation to their Enterprises, delivering world class user experience.

ABOUT US
EKSTEP

Creating Access to Education for Millions

Designing for a diverse audience required insights from the field and informed design decisions that led to intuitive designs that everyone could use. We designed a collaborative content creation tool with innovative and relevant add-ons. Our design now touches teachers across India.

ASCENT

Bringing Simplicity to an extensive HRMS solution

Design was used to simplify tasks, drastically reduce number of screens, understand user intentions and create new feature, enable faster and more informed decision making, improve user friendliness and look awesome.

CLIMATE KIC

The European Union’s Climate Change Initiative

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Our Recent Writings

Is your UX Strategy Up for a Change?
UX

Is your UX Strategy Up for a Change?

UX Strategy is an organization's deepest understanding of users, their needs, and their actions. UX Strategy will : a) draw the dotted line between the quality of a user experience with the gain or loss to the Company as a result of it. b) be the bringing together of the…
Millennials won’t Use Your Software Product if You don't Have a Kick-ass UI
App

Millennials won’t Use Your Software Product if You don’t Have a Kick-ass UI

Part of a UX designer's prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind. If you tend to have a conservative tendency towards style,…
Are you a graphic designer or a UX designer?
Design

Are You a Graphic Designer or a UX Designer?

When it comes to visual or graphical aspects of creations and design, people are habitual of using the terms related to them in a vague manner. That may pass when using amongst non-technical people, but when we get to the depth of it, then knowing the difference between various aspects of…