Creating Simple, Meaningful & Delightful Digital User Experiences

We combine data-driven insights and design thinking to generate innovative ideas and turn them into amazing products that are used by millions.







Case Studies

User First & Value Driven

We are committed to work with you over a range of services. Our team brings to the table a diverse set of experience which help us craft experiences that really matter to the users we design for. Be it consulting or pixel perfect design our services will add value to your business and customers.

View our Services

Product Strategy

  • Product Features
  • Service Experiences
  • Monetization
  • Models

UX/UI Design

  • Mobile Apps
  • Softwares
  • Web Applications


  • Usability Research
  • Idea Validation
  • Insights


  • Design Thinking
  • Digital Businesses
  • Start-up Consulting

Our Recent Writings

Is your UX Strategy Up for a Change?

Is your UX Strategy Up for a Change?

UX Strategy is an organization's deepest understanding of users, their needs, and their actions. UX Strategy will : a) draw the dotted line between the quality of a user experience with the gain or loss to the Company as a result of it. b) be the bringing together of the…
Millennials won’t Use Your Software Product if You don't Have a Kick-ass UI

Millennials won’t Use Your Software Product if You don’t Have a Kick-ass UI

Part of a UX designer's prowess is the ability to apply emotion, empathy and aesthetics to deliver an experience that delights the targeted users. When the target is the millennial user, there are some criteria to bear uppermost in mind. If you tend to have a conservative tendency towards style,…
Are you a graphic designer or a UX designer?

Are You a Graphic Designer or a UX Designer?

When it comes to visual or graphical aspects of creations and design, people are habitual of using the terms related to them in a vague manner. That may pass when using amongst non-technical people, but when we get to the depth of it, then knowing the difference between various aspects of…