We have seen that UX professionals struggle to prove the value of their work! Concerning thoughts like how to measure and determine the success of the UX work and what are the parameters for the same cross our mind.
For these thoughts that cross every UX designer’s mind, Google has developed two very effective methods, whereby you can define:
The quality of user experience (HEART Framework)
The aims of your product/project (Goals-Signals-Metrics Process)
Using HEART in determining the UX Quality
Google has created a unique UX Framework called the HEART. To help you measure the worth of your UX experience, it comes with 5 pillars. They are; Happiness, Engagement, Adoption, Retention, and Task Success. As the requirement for every client, product and target audience varies, relevant pillars of most importance should be referred to.
This pillar comes into play to measure your user’s attitude towards your UX product or on a more narrowed down basis- a specific feature of your UX product. You can further implement a user feedback survey in order to measure factors like user satisfaction, the user’s ease of use etc.
As the name suggests, this pillar measures the depth and frequency of a user’s involvement of your UX product. It can differ based on the type of your product, its specific features, or even your business parameters.
One of the ways to do so, for example, is to determine the frequency of use per user by determining the visits per week or say the number of tasks the user completes on your product platform. Social media stats can also be used to strengthen the analysis.
This pillar is solely there to measure the rise in new users or the intensity of usage of a certain feature by determining factors such as new customer purchases or new subscriptions.
Adoption can also measure the percentage of the existing users of your UX product upgrading to the latest version of your product. This gives a deeper outlook on your services and the faithfulness that it can garner.
Retention tells about the number of users remaining active over a period of time. Retention is an interesting pillar as it can be looked at in two ways.
It determines the rate at which the existing users are faithfully coming back to your product and also the churn i.e. the number of people failing to return to your product.
Google emphasizes that in this aspect of HEART, it is essential to evaluate the number of users you are failing to retain more than the other factors.
The last aspect concerns the places of the workflow of your product that requires users to complete a task. This can be evaluated using three factors; efficiency, effectiveness, and error rate.
Efficiency is measured by the amount of time your user takes a to complete an allocated task. Effectiveness is simply the percentage of completed tasks. Error Rates are the unsuccessful actions or uncompleted tasks.
These 5 factors can take you a long way with your UX designing!