The need of the day for the mobile app designers is to create a winning strategy!
The leading companies like Apple and Google offer more than a million apps and a study by the GO-Globe report shows that more than half of the time spent by users over digital media is spent on viewing mobile apps.
The psychology of a user behind downloading an app is to make life more comfortable and if that objective isn’t fulfilled, they are quick to uninstall it. Designers can research on the current app use in order to find out what works and what doesn’t to become indispensable for their users.
Here are some of the current statistics for your overview
• 500 leading merchants reported that 42% of mobile sales came from apps
• From $45 billion in 2015 to $58 billion in 2016, the revenue from mobile apps continues to grow every year.
• The top frequently used categories are games, social networking apps, and music in descending order.
• As mobiles are handier than laptops, around 85% of users favour mobile apps over mobile websites.
Be updated with the trends
Nokia played a great strategy in 1998 when they introduced their phones with a pre-loaded game called ‘Snake. Until then, users were looking at phones as devices for calling and texting purposes and hadn’t imagined it be a device for entertainment too. This brilliant strategy was a game changer. Nokia managed to pick a popular thing and combine it with their product. Competitors were quick to follow, however, by then Nokia had already become the best-selling phone ever.
Case studies, research, following what is trending and bringing out something more innovative with a sense of familiarity to it is the tried and tested path which can be followed by designers.
Fresh and Easy
Select a user interface (UI) that feels clean and spacious. Keep in mind that it will be viewed on varying sizes of screens, analyze how it re-sizes on those screens and opt for an optimal, minimal UI design.
Users will only retain your app if it is more engaging and effective than the ones with similar demographics in the market. Rather than making a complicated UI, grab attention by making the functioning clear and easy to follow.
Make screen elements large enough to be properly readable. Too many elements on a screen can shrink the readability and can overwhelm the user. Remember that the thumb is maximally used finger and design the functioning revolving around it.
Users don’t just access mobile apps in the stable position but also in transit. Test ease of use when multi-tasking like eating, writing, walking and also in poor lighting. Clean functioning and least clutter on a screen will ensure that the user doesn’t accidentally choose some wrong function.
Allow login with Facebook or Google whenever possible to minimize the possibility of error and the resulting frustration. Similarly, incorporate auto-complete for personal information required.
Utilize UX Analytics
Similar to website analytics, you can evaluate your app’s weaknesses and strengths by gathering and analyzing data. Touch heatmaps can be utilized to evaluate how far down the screen is scrolled by the user, to have a bigger idea about the interaction. Likewise, friction points can be found out to know where the user stopped in the registration process. Refining and improvisation will then follow.
The last point to always keep in mind is that successful designers include UX strategies for making their apps captivating which brings their businesses more considerable financial success!