UX (user experience) is the way of improving user satisfaction by improvising accessibility, usability, and efficiency of user’s interaction with your designed interface. Conversion rate and user experience are closely knit and hence, we bring you 11 great tips to increase your conversion rate!
#1 Craft an inviting home-page
The key message of your service/product that you want the users to not miss out on, goes on the first page. To ensure a winning UX, do not place everything on the first page! Keep your message brief and clear as your homepage is the first page all your visitors will land on and you do not want it to be ugly and cluttered. First impression matters!
Tips to follow!
- (KISS) Keep it small and simple
- Most important content goes above the fold
- Link the logo to the homepage
#2 Work on loading speed
Ideally, a website should load in 3-4 seconds. If your loading speed is more than that, your user won’t have a good experience and greater chances of the user leaving your website.
A study reveals that a 2-sec delay in loading time results in 87% abandonment rates.
#3 Mandatory breathing space
Your main objective is for the visitor to look at your most important data and that requires enough breathing space on your pages which gives it a clean and elegant look.
Along with highlighting the important data, breathing space also improves reading comprehension and gives a sleek touch to your designing.
#4 Use convincing Call to Action (CTA)
CTA tells your visitors what to do on your website. It is the element that leads to a high conversion rate. There are many on-going websites that do not have clear CTA and thus, leave the customers clueless about what action to take. Your CTA should be bold and highlighted and should stand out on your page.
For this, few tips are to make the CTA button of contrasting colour. While doing this, understand the psychology of colours and understand that different colours evoke different emotions. Decide the message that you want to convey and then choose the button colour accordingly.
Secondly, you need to decide on the text you are going to use on your CTA button. Use the kind of text that will convey to the users that what will happen if they click and avoid using text samples like ‘next’, ‘continue’, ‘link’ etc.
Finally, place your CTA button above the fold area so that the users will see it immediately.
#5 Use images and videos
The best way to grab the attention of a user is to include images and videos! It is a straightaway engaging way of doing so. They humanize your website and people end up trusting such sites more.
Research says that conversion rate increases if you include happy images. Meanwhile, if you have a product, then a video makes it easier to understand its features than mere text.
#6 Incorporate search field
It is easy to frustrate a user and no better way to do it than to not include a search field and let the user pull his hair out trying to locate a particular part of information! They won’t have time to contact you via your provided ‘chat’ boxes and will abandon your site real soon.
Therefore, unless you have a minimalistic website with less content, it is best to include a search field. Ideally, place your search box in the right top corner and design it big enough to fit in moderate size queries.
Imagine websites like Amazon, Flipkart or Jabong not having a search box and search is a manual one! A horrible experience, right?
#7 Provide complete contact information
More often than not, your user will have some doubt or query and would desire to reach out to you. In this case, if the address or the contact number or mail address isn’t available, you are limiting their ways of connecting with you and this may lead to anger and frustration. A bad word takes a small time to spread!
It is recommended to put the contact number and email address on the footer of every page for easy convenience! Complete information also builds trust as your website immediately seems legitimate!
#8 Fix Broken Links
Broken links are totally unacceptable! Clicking on a link that gives an error and navigates to nowhere is as frustrating as it can get!
A customer will immediately rethink about spending their valuable time on your website as broken links are simply roadblocks on your route that make you change your track.
Now the real question is how to identify and fix broken links?
Here are few easy ways-
- You can use free checking sites like free 404 check and google webmaster tools.
- Request to get rid of the old URL’s from the search engine history
- Redirect the old page or post to a new URL
#9 Improve readability
Structuring sentences is of utmost importance as that will determine how your user responds to your messages!
Here is how to go about it:
- Keep sentences short
- Keep the font large
- Use bulleted lists
- Do not underline words that aren’t links
- Use black text on white background rather than another way round
- Keep the paragraphs short, approx. 3 lines.
#10 Get rid of unnecessary elements
The last but not the least point is to eliminate unnecessary elements on the website.
Minimalistic is the way of life and design!
Here are some big things that you can eliminate:
- Unrequired ads
- Non-stop blinking banners
- Irrelevant images
- Links to un-maintained social media accounts
To survive in the online business world, you need to be on top of your game. By offering good user experience, you can make people visit again and again.
We hope these UX tips will help you and make your website more user-friendly!